Griffin McCabe / Projects / Sony Hall / Show Art & Campaigns
2022—2023 / NYC
Sony Hall
Show art & campaigns
Artist campaigns across print, social, screens, and venue communications.
Client
Sony Hall
When / where
2022–23 New York
My role
Art direction & campaign design
Scope
Print, social, screens & venue communications
George Clinton & P-Funk / Print poster
As Sony Hall’s Art Director, I created show identities and campaign artwork for a changing live program. Each artist’s visual direction carried across print, social, screens, and signage. The gallery brings together the available artwork and format adaptations.
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Campaign artwork
Art direction & campaign design / Griffin McCabe
01 / 19 Print poster George Clinton & P-Funk Expressive lettering and acid color frame the artist portrait.
02 / 19 Print poster GZA Acid-yellow type creates a clear artist and supporting-act hierarchy.
03 / 19 Square campaign artwork Black Star / Yasiin Bey & Talib Kweli Monochrome photography leads, with a restrained title and show information.
04 / 19 Print poster Seun Kuti & Egypt 80 Blue and violet forms frame the artist portrait and headline.
05 / 19 Print poster Rakim Tightly cropped photography meets bold, stacked show typography.
06 / 19 Print poster MLK Entertainment / RnB Live Pink gradients and dimensional lettering establish the event’s visual direction.
07 / 19 Print poster Cortex Green light and angular framing create a distinct jazz-festival campaign.
08 / 19 Print poster / Sony Hall Presents Aly & AJ Oversized artist lettering leads a compact, textured tour announcement.
09 / 19 Print poster / Sony Hall Presents Jonathan McReynolds A warm portrait treatment pairs with simple, spacious event typography.
10 / 19 Print poster Holiday Freestyle Fest A cassette illustration anchors the turquoise and pink event identity.
11 / 19 Print poster Big Daddy Kane Acid-yellow color and heavy headline lettering frame the portrait.
12 / 19 Print poster Black Uhuru Green, yellow, and red organize the artist image and event information.
13 / 19 Print poster That’s Messed Up / An SVU Podcast Layered portraits and bold yellow lettering establish the live-event campaign.
14 / 19 Print poster Celebrity Memoir Book Club Notebook textures and illustrated details frame the presenters and show date.
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Formats & applications
15 / 19 Portrait campaign artwork Black Star / Yasiin Bey & Talib Kweli The same artist identity adapts to a vertical promotional format.
16 / 19 Landscape screen artwork Seun Kuti & Egypt 80 The campaign recomposes the portrait, headline, and date for venue screens.
17 / 19 Landscape campaign artwork Rakim The portrait and headline recompose for a wide digital format.
18 / 19 Print program Sony Hall calendar A repeatable two-column schedule connects show listings to ticketing.
19 / 19 Printed application Sony Hall festival program The venue program brings multiple performances into one printed piece.
Original Sony Hall campaign files and print applications. Artist photography and supplied source assets retain their original authorship.
ART DIRECTION & DESIGN
Griffin McCabe / Sony Hall
COLLABORATORS
Venue teams, artist representatives & production partners
Griffin McCabe