Griffin McCabe / Projects / Sony Hall / Identity & Signage
2022—2023 / NYC
Sony Hall
Identity & signage
A recognizable venue identity, from the sidewalk to the threshold.
Client
Sony Hall
When / where
2022–23 Paramount Hotel, New York
My role
Art direction, design & production
Scope
Marquees, bar identity & environmental graphics
Collaborators
Venue teams, artist representatives & production partners
Marquee typography & billing / Original installation photograph
01 /
The project
Sony Hall’s exterior signage, Paramount Hotel entrance, and bar and café needed a connected visual identity. I developed the marquee typography and billing-card system, bar logo, and environmental graphics as Art Director.
The historic setting, material choices, and approval process shaped the work. I led the project from concept and sketches through production and installation. The result was a consistent venue identity with a flexible frame for changing show information.
Role
Art direction, design & production
Scope
Marquees, bar identity & environmental graphics
Context
Sony Hall / Paramount Hotel, New York
02 /
The street
Original installation photograph
MARQUEE SYSTEM
One frame. A changing bill.
A fixed typographic hierarchy accommodates artist names and show details. The architectural frame stays consistent as the program changes.
Fixed
Frame, hierarchy & venue identity
Variable
Artists, dates & show information
03 /
At the door
Engraving design / Original installation photograph
BAR & CAFÉ IDENTITY
Lettering, at close range.
The bar mark, border, and service lettering continue the venue identity into the entrance. The artwork appears at a larger scale beside the original installation.
Original installation photograph
04 /
In use
A repeatable signage system and bar identity connected the venue’s exterior and entrance. The companion study follows the work into individual show campaigns.
Original Sony Hall artwork and installation photography.
ART DIRECTION & DESIGN
Griffin McCabe / Sony Hall
COLLABORATORS
Venue teams, artist representatives & production partners
Griffin McCabe