SELECTED WORK
2022-2026 ARCHIVE
Creative strategy, art direction, and identity for music, venues, and typography.
I develop the central idea, build the visual system, and guide its execution across teams and touchpoints.
TOTAL ENTRIES:
05
SHOULD YOU KNOW?
04
Creative practice across Los Angeles, London, and New York.
Conference concept and programming at the Type Directors Club.
Art direction across music, venue identity, and publishing.
Fresh Paint Design Co. is my independent design practice.
THE THROUGHLINE
Start with the premise. Make every touchpoint count.
A campaign, a book, a venue, or an event needs a point of view that can survive production.
DIRECT CONTACT
ALL WORK (05)
INDEX
PROJECT
CLIENT / TYPOLOGY
YEAR
ACTION
02/05
CULTURE & PUBLISHING
2025-26
FULL VIEW →
03/05
SIGNAGE, ENVIRONMENT & VENUE COMMUNICATIONS
IDENTITY
2022-23
FULL VIEW →
02 / ABOUT
Ideas with structure.
I develop the central idea, build the visual system and guide its execution across teams and touchpoints.
01 / APPROACH
02 / BACKGROUND
03 / DISCIPLINES
THE THROUGHLINE
Start with the premise. Make every touchpoint count.
A campaign, a book, a venue or a one-day event needs a point of view that can survive production. I work from the idea outward, making room for the people, budgets and realities that shape the finished work.
18
SPEAKERS TYPE DRIVES COMMERCE
46 / 47
THE WORLD’S BEST TYPOGRAPHY VOLUMES
3
CITIES OF PRACTICE LA / LONDON / NYC
03 / PRACTICE
How I can help.
I work with teams who have something to say and need a compelling way to make it visible, coherent and felt.
01
Creative strategy & art direction
-
The premise, visual direction and decision-making framework that carries an idea from concept through campaign and production.
02
Identity systems
+
03
Campaigns & experiences
+
04
Editorial & publishing
+
04 / INQUIRY
Tell me what you’re making.
Choose the areas you want to discuss, add a few details, and open a prepared email. We can define the scope and budget together.
DIRECT CONTACT
01 / WHAT DOES THE PROJECT NEED?
[ ] Brand identity
[ ] Art direction
[ ] Campaign / launch
[ ] Event / experience
[ ] Editorial / publishing
[ ] Something else
02 / YOUR DETAILS
Your name
Email address
A little about the idea, timeline, or what you need…
OPEN EMAIL DRAFT
This opens your email app with your note prepared. Nothing is sent until you choose to send it.
05 / CONTACT
EMAIL GRIFFIN
FRESH PAINT ↗
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© 2026 / SWISS TEST